Logos are one of the most prominent handles of any brand. In an age where people have more choices and less time in making buying decisions, you logo must just…
4 attributes of highly effective logos
What to do when social media attacks your brand
One of a company’s most valuable asset is its brand equity – that emotional connection that people have with an organization’s product/service. However, with the rapid influence of internet communities…
Social Media Engagement: What is GTBank doing right?
It is no more news that customers are evolving. The individual habits and expectations of modern consumers have changed the landscape into which marketing and advertising campaigns are launched. Simple…
Of Mentors and Role Models
The weekend has everything I was hoping to have, beautiful time to rest and get major things done. I used to feature a role model every month where I will…
The lifestyle of the Poor
The effect of the Global Economic Crises is closing in on Nigeria gradually. A recent report predicted that 18 percent of Nigerians would further be classified as being poor in…
Deola Kayode goes to Orange
My week is going to be very interesting. I am in the final week after going through the war room 11 of Orange Academy’s School of Brand Advertising. It’s been…
What do investors check before investing in your business?
If you were to ask in a general business meeting, Church, mosque or in any gathering that how many people have ideas, you will be amazed with what you get…