Thousands of entrepreneurs often ask this question, “why should I write a business plan when it’s just a small business?” Most of them rarely see any reason to create…
How to kill your productivity – one day at a time
In case you didn’t get the memo, Ideas are nothing without execution. In the course of my work meeting business professionals and entrepreneurs, I get talk a lot with people…
6 Reasons why Businesses should pay attention to #OccupyNigeria
‘A Negative brand equity is a death sentence’; the Goodluck Jonathan Government should have been listening to Mark Ritson. More rightly put, it can lead to suicide. The #OccupyNigeria train…
Complete guide to Social Media Marketing for Start ups
With the international surge in the number of startups coming into different traditional industries to cause positive disruptions, Social Media has played a powerful role. This therefore goes to imply…
How to use YouTube to promote your brand
The realization that YouTube is the 2nd most popular search engine in the world has since shifted it from the silly ‘watch-me-videos’ status into one of the popular brand marketing…
Top 50 PR and Social Media websites you need to look up
Social media in particular has become an epidemic that is transforming every business and economic sector. The impact of these new technologies and systems throw up new challenges and opens…
What to do when social media attacks your brand
One of a company’s most valuable asset is its brand equity – that emotional connection that people have with an organization’s product/service. However, with the rapid influence of internet communities…