‘A Negative brand equity is a death sentence’; the Goodluck Jonathan Government should have been listening to Mark Ritson. More rightly put, it can lead to suicide. The #OccupyNigeria train hit Nigeria like a thunderstorm bringing to bear what Nigeria’s foremost humanright’s lawyer, Femi Falana calls Nigeria’s most powerfully organised protest. The #OccupyNigeria protests, which [...]

With the international surge in the number of startups coming into different traditional industries to cause positive disruptions, Social Media has played a powerful role. This therefore goes to imply that a killer social media strategy is the key to success. If your new enterprise is targeted at traditional media consumers it is important to [...]

The realization that YouTube is the 2nd most popular search engine in the world has since shifted it from the silly ‘watch-me-videos’ status into one of the popular brand marketing platforms in the world. People love watching videos; YouTube and mobile technology has given them the power to do so. It’s time you need to [...]

Social media in particular has become an epidemic that is transforming every business and economic sector. The impact of these new technologies and systems throw up new challenges and opens up opportunities to most professional especially  Public Relations professionals and those who are in the business of promoting brands on the Internet. For people and [...]

One of a company’s most valuable asset is its brand equity – that emotional connection that people have with an organization’s product/service. However, with the rapid influence of internet communities and the explosion of social media in particular, more challenges are being thrown at reputation managers and businesses alike. While some businesses are not oblivious [...]

I was invited to Ife to speak in Ile-Ife, Osun State (Nigeria) over the weekend to the students of the Student Christian Movement where I once served as a member of the executive committee. Having gone there once last year, I decided to leave very early to avoid the death traps and the traffic gridlocks [...]

The weekend has everything I was hoping  to have, beautiful time to rest and get major things done. I used to feature a role model every month where I will read a personality profile and draw life lessons from them. Then a while ago, I received this mail from a friend in Sydney. “Hello Deola,

Its past twelve and I couldn’t sleep. I lay on my back watching the long hand of my wall clock sneak pat the twelfth digit that marks the beginning of my birthday. It’s been a long one year for me and God has been good. Most times we look at what we have to accomplish [...]

The effect of the Global Economic Crises is closing in on Nigeria gradually. A recent report predicted that 18 percent of Nigerians would further be classified as being poor in 2009. That mean the gap between the poor and the rich will get wider still. But then, it is said that if the riches of [...]

My week is going to be very interesting. I am in the final week after going through the war room 11 of Orange Academy’s School of Brand Advertising. It’s been four weeks of fun and work excitement. I am presently working on our final presentations for the final battle with the other mock advertising agency. [...]

If you were to ask in a general business meeting, Church, mosque or in any gathering that how many people have ideas, you will be amazed with what you get to see as a response. One of the things you quickly discover is that you are not the only one with great and sound ideas; [...]

Most times, the common complain    with people who have ideas is the problem of finances. Most peoples’ dreams eventually die because they are waiting for and expecting one big money to land on their laps so that they can pursue their passions- that only happens in movies. There are numerous ways by which you can [...]