‘A Negative brand equity is a death sentence’; the Goodluck Jonathan Government should have been listening to Mark Ritson. More rightly put, it can lead to suicide. The #OccupyNigeria train hit Nigeria like a thunderstorm bringing to bear what Nigeria’s foremost humanright’s lawyer, Femi Falana calls Nigeria’s most powerfully organised protest. The #OccupyNigeria protests, which [...]

It wasn’t that long ago that incorporating an Internet presence was optional for brands and businesses. Now it’s virtually impossible for a business to compete today without paying at least some attention to the internet space. This impact has been more significant with small businesses. Billions of small businesses have mastered the power of connecting [...]

As technology continues to shift business and brand communications, innovative internet start ups are springing up on the Nigerian scene. Some digital advertising platforms are presently and silently taking the digital Nigerian digital space by storm. Some are silently swooping on Google’s market share in the search and display advertising while some are improving, creating [...]

In a move seen as another evidence that communication is changing. Mallam Nasir El-Rufai, one of Nigeria’s tech-savvy public figures posted about his own arrest on Twitter. “Got detained by the SSS on arrival at Abuja Airport . No reason given. On our way to the SSS HQ. Will keep you posted if phones not [...]

NOTE: I have been workng on my  free report on the changing nature of consumer behaviour in Nigeria and Africa and had missed the release date by 24hours, but i am happy that I have it online now (here). While social media is highly recognized as a platform to help brands communicate with people, it [...]

Viral marketing is already a strategy most international organizations are using as leverage in building loyalty between their brands and customers. It started way long in getting words and songs being passed on easily among individuals who find them ‘interesting’. Before the Internet boom, viral marketing was commonly referred to as “word-of-mouth”, “buzz” marketing. The [...]

New technology is one of the factors that drive innovation and this is gradually happening in Nigeria even among people who think Social Media will fizzle out with time. Advent of a new technology will raise new leaders, open up more opportunities, and command new level of skills and resources. The gradual entry of Social [...]

Social Media is rising like an epidemic and I know special attention by social media websites are directed towards Africa’s fastest growing internet penetration rate. More brands and organisations are joining in to engage consumers and target audience; start-ups are leveraging on technology to compete with established businesses and the 2011 election is expanding the [...]

Brand strength is most times quantified by the huge amount of money invested in programmes, advertising, high visibility shows and brand promotions engaged by organizations in a show of strength in market domination. However, most companies especially banks and service –oriented companies fail in their attempt to marry brand promise with delivery. If a strong [...]

Just after The 2011 edition of The Future Awards, The Social Media Awards debuts in Nigeria and I was nominated (vote for me here).

Just as a newspaper advert is not a media relations programme, creating a Facebook fan page is not a social media strategy. Social Media strategy goes beyond Facebook, though I think Faceboook may last for a long time; hype may aso shift away from it like is is happening to Myspace and FriendFinder. Most brands [...]

In a bold move not really taken by most FCMGs in Nigeria, Nigerian Brewries Plc. has launched its Maltina’s website. The site is visually appealing and integrates a fan contest where you can upload your happy moment pictures and you stand a chance to win a VIP invitation to a programme sponsored by Maltina. (check [...]