It is not uncommon these days to check up business cards and you are impressed by what you see… some other times you ask, ‘what is this?’. Some logos just look awful, at times I am presented with some logos that are so convoluted, I will have loved to ask, “who BUILT this?”. Logos are [...]

Even if your business is ignoring the growth, possibilities of social media and is busy ensuring the ban on Social Media in the office is upheld, three categories of people are still using it – your clients/customers, your competitors and… wait for this… your employees still sneak ( maybe you should seize phones! lol). If [...]

The changing nature of media relations is challenging PR specialists. New tools and techniques of achieving PR objectives are emerging and brand managers, PR agencies are experiencing some of the greatest disruptions and realignments in the way it is practiced. Conversations are going on online and new categories of influencers are emerging – Bloggers and [...]

All branding and marketing activities are directed towards the customer/consumer. In the process of building our brands and products, complaints, solutions and comments offered by this ultimate focus of our business activities (customer/consumer) can provide fundamental insights for growing our business and dealing with customer care. If you sit in your posh office engaging ad [...]

I discovered this post was lost and decided to re-post it. Its fun Friday and I woke up smarting for war. Not that my resumption at work is too far (I’m looking forward to resuming on Monday) but I need to dissipate some energy and I needed something or someone to get annoyed with. My [...]

I was invited to Ife to speak in Ile-Ife, Osun State (Nigeria) over the weekend to the students of the Student Christian Movement where I once served as a member of the executive committee. Having gone there once last year, I decided to leave very early to avoid the death traps and the traffic gridlocks [...]

Its past twelve and I couldn’t sleep. I lay on my back watching the long hand of my wall clock sneak pat the twelfth digit that marks the beginning of my birthday. It’s been a long one year for me and God has been good. Most times we look at what we have to accomplish [...]

TGIF, guys. I’m looking forward to a highly engaging weekend. But then I have a couple of thoughts and process I’ve been engaging my heart in, but then, I’m yet to put into paper, I’ll definately post later. There is no doubt that the poaching crises between Cool FM and Inspiration FM, where the rumoured [...]

My week is going to be very interesting. I am in the final week after going through the war room 11 of Orange Academy’s School of Brand Advertising. It’s been four weeks of fun and work excitement. I am presently working on our final presentations for the final battle with the other mock advertising agency. [...]

Ever since I started shuttling between my home and the Island and particularly Lekki area, I’ve never gotten used to the crazy traffic lockjam and hold-ups along the route. But then, I have never ceased to give kudos to the producers and owners of WAZOBIA FM. They have definitely carved a niche for themselves given [...]

It’s no more news- Nigeria needs a reformation, and will not come by cosmetic rebranding. I always like to liken branding as a deliberate incision (a tribal mark) that is deep rooted such that even make-up artists cannot hide the true origin of the person. That is different from mere cosmetic brushing. As a brand [...]

Whenever a football team excels in a tournament, credit is usually given to the players while they only acknowledge the efforts of the coaching crew. They are usually forgotten in the joy of the moment. If there is one man who Maurice Iwu has given sleepless nights in a battle to restore stolen mandates and [...]