Founders often make this mistake:
They focus more on the business idea
than to solving the customer’s problem.
And I get it—it’s your idea.
You’ve nurtured it, refined it, and envisioned its success. But here’s the harsh truth:
Your idea doesn’t matter unless
it solves a problem people care about.
Here’s what happens when you prioritize the idea over the customer:
? You create something nobody needs.
? You waste time and resources on features that don’t matter.
? You miss the opportunity to build real, lasting value.
? You miss the opportunity find new ways consumers can use your business.
Here’s how to flip the script:
1?? Start
with the problem.
Identify what’s broken or what causes frustration for your target audience.
2?? Talk to your customers. Get out of your bubble and listen—really listen—to what they’re saying.
3?? Validate early, validate often. Test before you build. The feedback you get is priceless.
Fall in love with the customer’s problem, not your idea.
Because when you do, that’s when you’ll create something truly worth
building.
Have you ever caught yourself
being too attached to your idea?
How did you overcome it?
Share your thoughts?