Especially for small businesses, building credibility and trust is the foundation to succeeding when taking your business online. If you want to sell online and suceed in doing so,…
Building Brand Authority Online
Online Marketing for Smart Entrepreneurs @ the Social Media Week 2014
Online Marketing is a big win for the entrepreneur. Being an entreprenur in the age of social amd digital media has its own challenges. Your customers have become moving targets,…
10 Ways Businesses can use Twitter
Twitter is fast becoming a behemoth, raking in lots of positive reviews and revenue for its investors even after the IPO launch. The information network, as it would like to…
Twitizens, here’s how to retweet without getting into trouble
You are beginning to find love with twitter, aren’t you? Retweeting has become an addictive feature and responsible for most of the activities on Twitter. The retweet (or “RT”) button allows…
What is Social Media Marketing? – A Consumer Behaviour Research
Social Media Marketing (SMM) refers to the process of disseminating messages, gaining internet traffic or attention through social media websites in order to promote a personality, cause or marketing a…
Branding tips for your website
Websites have moved far away from the traditional FrontPage design and static information portals into a critical component of your marketing strategy. Your website should provide a great platform of…
Importance of colours in branding
Color is a critical element in the development of a brand identity. Especially at a time when communication is becoming more visual, colours communicate a lot about what a brand…