Though RIM’s BlackBerry might be taking a hit across the US, its Social and Instant Messaging feature has become a darling in Africa. Especially where paying for airtime is expensive, the BB Messenger feature has been a major feature being used by the addicts and loyal cliques of BlackBerry users to create their own social [...]
‘A Negative brand equity is a death sentence’; the Goodluck Jonathan Government should have been listening to Mark Ritson. More rightly put, it can lead to suicide. The #OccupyNigeria train hit Nigeria like a thunderstorm bringing to bear what Nigeria’s foremost humanright’s lawyer, Femi Falana calls Nigeria’s most powerfully organised protest. The #OccupyNigeria protests, which [...]
With the international surge in the number of startups coming into different traditional industries to cause positive disruptions, Social Media has played a powerful role. This therefore goes to imply that a killer social media strategy is the key to success. If your new enterprise is targeted at traditional media consumers it is important to [...]
![[infograph] Building your brand in the age of social media](http://adeolakayode.com/wp-content/themes/wp-mediamag-prem/images/def-thumb.gif)
Branding is certainly undergoing its evolution and people and brands need to understand the synamics of promoting brands. Here is a brautiful infograph to inform your brand promotion strategies based on researh by aytm (Ask Your Target Market). Enjoy
Digital Media is definitely a wild card affecting many brands. Social media in particular has become an epidemic that is transforming every business and economic sector. The impact of these new technologies and systems throw up new challenges and opens up opportunities to professionals and others who know how to take advantage of the new [...]
With Google’s revealation about the huge number of people searching for information and brands via mobile phones; They announced the era of all things mobile, making it clear that the future of the web is mobile. Imagine the number of people visiting your website are seeing it on a screen that takes up just a [...]
The realization that YouTube is the 2nd most popular search engine in the world has since shifted it from the silly ‘watch-me-videos’ status into one of the popular brand marketing platforms in the world. People love watching videos; YouTube and mobile technology has given them the power to do so. It’s time you need to [...]
Apple has lost its creative and visionary leader Steve Jobs. Even if you never knew him he has influenced humanity. His brilliance approached in develop Apple brand of products remain the keystone of Apple’s success story. It is still hard to imagine Apple without him.
Disintermediation: that is one word that defines the impact of social media on the movie music and publishing industries. The ability of various social media platforms to allow movie and music brands to directly reach their target audience has continued to reach amazing proportions with stars like Lady Gaga having 12,924,111 followers on Twitter alone. [...]
Since Google launched its Google+ brand, the web and social media space haven’t recovered from its incredible launch – Consider it reached 10million members in 16days! (that took Facebook 552 and Twitter 780 days respectively!). From blogs to web reviews and analysis; the comparism between Google and Facebook has been unending on how one will [...]
True Branches is a technology based lifestyle startup headquartered in Chicago, IL, USA and with an office in Nigeria. They are positioned to help bridge the gap between consumers and the global market place. They offer full shopping solution that includes research, sourcing, payment and delivery of items requested by customers. Our aim is to provide [...]
The Consumer Engagement seminar was themed ‘Harnessing the Power of Social Media for Brands’ and was aimed at challenging creative minds on how people and brands can leverage on the impact on social media in meeting business objectives. The programme, which was sponsored by Flying Antlers and Hotsauce Limited was held on the 21st of [...]
Adeola Kayode is a Brand Strategy and Communications Consultant.
This blog explores Brand strategy and the emerging potpourri of Marketing Communication channels - PR, Social Media and Digital Marketing. Its power to small businesses!