Retro marketing is about using nostalgia as a marketing instrument to make a product appeal to a target market. Especially for brands that have a heritage or served as milestones of a particular generation, tribe or season, retro marketing involves leveraging on that heritage or nostalgia for a company’s past products in promoting the modern brand. Lots of organisations are falling. 

Standing in the same room where he unsuccessfully tried to win a British Council’s creative young entrepreneurs award for two years, Mr. Akintunde Ayeni the publisher of Nigerian Entertainment Today shares his success story at the third edition of the creative enterprise sessions. Sharing from his experience as a journalist with Encomium, Punch and Thisday newspapers, he started the. 

The question of whether every organisation needs to have a blog or even participate on social media is a decision most management boards need to have lots of courage to take. I have attended meetings and made presentations on these issues and I believe the answer used to be depend on marketing strategy, target market and a variety of other factors. But then it is still in the interest of. 

Image: Techcrunch.com   The very surprising announcement on Easter Monday in the tech world was the gist that Facebook is acquiring Instagram for $1 billion. To the uninitiated, Instagram is a photo-sharing app that became the darling of Apple lovers in 2011, making it the App Store’s App of the Year. With just the 13 employees working from their San Francisco office thay have. 

Nigerians woke up on good Friday morning, not only to celebrate the death of Jesus Christ, they also discovered that the call credits on their MTN lines ‘were’ missing. It was time to turn to their ‘personal’ media – social. I had previously written a post on how brands needed to pay attention to the use of social media during the #occupynigeria protests and. 

              Want to know how to get use Twitter for influence and to drive societal change? Seun Fakuade is one of the people rocking the twittosphere in Nigeria and he’s rocking it hard. In this interview, Seun shares his thoughts and experiences on using social media (especially Twitter) what works and what doesn’t work when it comes to using. 

Sim Shagaya is a serial technology and media entrepreneur who has worked for Google, RealNetworks, Microstrategy. He holds degrees from George Washington U, Dartmouth and Harvard. He is the founder of DealDey, a Groupon kind-of group-buying site that offers its members in Lagos discounted deals on several kinds of products and services. He was one of the speakers at the second session of. 

Though RIM’s BlackBerry might be taking a hit across the US, its Social and Instant Messaging feature has become a darling in Africa. Especially where paying for airtime is expensive, the BB Messenger feature has been a major feature being used by the addicts and loyal cliques of BlackBerry users to create their own social media community. With about 2.4 million BlackBerry users across. 

‘A Negative brand equity is a death sentence’; the Goodluck Jonathan Government should have been listening to Mark Ritson. More rightly put, it can lead to suicide. The #OccupyNigeria train hit Nigeria like a thunderstorm bringing to bear what Nigeria’s foremost humanright’s lawyer, Femi Falana calls Nigeria’s most powerfully organised protest. The #OccupyNigeria. 

With the international surge in the number of startups coming into different traditional industries to cause positive disruptions, Social Media has played a powerful role. This therefore goes to imply that a killer social media strategy is the key to success. If your new enterprise is targeted at traditional media consumers it is important to do a target audience profile to determine the. 

Branding is certainly undergoing its evolution and people and brands need to understand the synamics of promoting brands. Here is a brautiful infograph to inform your brand promotion  strategies based on researh by aytm (Ask Your Target Market). Enjoy  

Digital Media is definitely a wild card affecting many brands. Social media in particular has become an epidemic that is transforming every business and economic sector. The impact of these new technologies and systems throw up new challenges and opens up opportunities to professionals and others who know how to take advantage of the new                                              .