‘A Negative brand equity is a death sentence’; the Goodluck Jonathan Government should have been listening to Mark Ritson. More rightly put, it can lead to suicide. The #OccupyNigeria train hit Nigeria like a thunderstorm bringing to bear what Nigeria’s foremost humanright’s lawyer, Femi Falana calls Nigeria’s most powerfully organised protest. The #OccupyNigeria protests, which [...]

With the international surge in the number of startups coming into different traditional industries to cause positive disruptions, Social Media has played a powerful role. This therefore goes to imply that a killer social media strategy is the key to success. If your new enterprise is targeted at traditional media consumers it is important to [...]

Branding is certainly undergoing its evolution and people and brands need to understand the synamics of promoting brands. Here is a brautiful infograph to inform your brand promotion  strategies based on researh by aytm (Ask Your Target Market). Enjoy

Digital Media is definitely a wild card affecting many brands. Social media in particular has become an epidemic that is transforming every business and economic sector. The impact of these new technologies and systems throw up new challenges and opens up opportunities to professionals and others who know how to take advantage of the new                                               [...]

With Google’s revealation about the huge number of people searching for information and brands via mobile phones; They announced the era of all things mobile, making it clear that the future of the web is mobile. Imagine the number of people visiting your website are seeing it on a screen that takes up just a [...]

The realization that YouTube is the 2nd most popular search engine in the world has since shifted it from the silly ‘watch-me-videos’ status into one of the popular brand marketing platforms in the world. People love watching videos; YouTube and mobile technology has given them the power to do so. It’s time you need to [...]

Apple has lost its creative and visionary leader Steve Jobs. Even if you never knew him he has influenced humanity. His brilliance approached in develop Apple brand of products remain the keystone of Apple’s success story. It is still hard to imagine Apple without him.

Since Google launched its Google+ brand, the web and social media space haven’t recovered from its incredible launch – Consider it reached 10million members in 16days! (that took Facebook 552 and Twitter 780 days respectively!). From blogs to web reviews and analysis; the comparism between Google and Facebook has been unending on how one will [...]

True Branches is a technology based lifestyle startup headquartered in Chicago, IL, USA and with an office in Nigeria. They are positioned to help bridge the gap between consumers and the global market place. They offer full shopping solution that includes research, sourcing, payment and delivery of items requested by customers. Our aim is to provide [...]

As brands battle the decision whether to go social media, how to engage new media platforms and exploring the new ways to sell their products and engage their rapidly changing consumers. While some are busy considering what to do, some are brilliantly leveraging on social media to meet the rapidly changing consumer behavior to promote [...]

Last week was pretty exciting for me. Apart from the Nigerian Presidential elections, I started the week by traveling to the University Ilorin to speak to a set final year students on the topic “Set to do Exploits”. I literally saw the spark in the eyes of the students as I challenged them and explored [...]

Logos are one of the most prominent handles of any brand. In an age where people have more choices and less time in making buying decisions, you logo must just cut it with your target audience. Designing a logo does not begin with understanding the use of logo design software, it is about understanding the [...]