We love other people’s stories. Once we hear about the next startup that got funding or an app that has a gained a bit of traction, there is an influx of ‘me too’ ideas. The astonishing growth of successful businesses or another one that got funded is enviable and stunning to people who never knew the story from the beginning. In the same way, we tend to admire and look up to established entrepreneurs, startups and successful businesses when they are successful, not when they are struggling with very few people supporting them. This is the foundation of the widely conceived perception that companies succeed overnight. That is why the process is as critical as the outcome for the entrepreneur read more in The Punch Newspapers
