One of a company’s most valuable asset is its brand equity – that emotional connection that people have with an organization’s product/service. However, with the rapid influence of internet communities and the explosion of social media in particular, more challenges are being thrown at reputation managers and businesses alike. While some businesses are not oblivious [...]

It is no more news that customers are evolving. The individual habits and expectations of modern consumers have changed the landscape into which marketing and advertising campaigns are launched. Simple ad campaigns and increase in bottomline are no longer simple equations – advertising agencies are working overtime and business owners are getting worried. This is [...]

The weekend has everything I was hoping  to have, beautiful time to rest and get major things done. I used to feature a role model every month where I will read a personality profile and draw life lessons from them. Then a while ago, I received this mail from a friend in Sydney. “Hello Deola,

The effect of the Global Economic Crises is closing in on Nigeria gradually. A recent report predicted that 18 percent of Nigerians would further be classified as being poor in 2009. That mean the gap between the poor and the rich will get wider still. But then, it is said that if the riches of [...]

My week is going to be very interesting. I am in the final week after going through the war room 11 of Orange Academy’s School of Brand Advertising. It’s been four weeks of fun and work excitement. I am presently working on our final presentations for the final battle with the other mock advertising agency. [...]

If you were to ask in a general business meeting, Church, mosque or in any gathering that how many people have ideas, you will be amazed with what you get to see as a response. One of the things you quickly discover is that you are not the only one with great and sound ideas; [...]

Most times, the common complain    with people who have ideas is the problem of finances. Most peoples’ dreams eventually die because they are waiting for and expecting one big money to land on their laps so that they can pursue their passions- that only happens in movies. There are numerous ways by which you can [...]

Entrepreneurship is spreading in Nigeria, and seems like the new evangelism of its hope. Business opportunities are springing up everywhere, enticing and calling you to make the leap of destiny into the wealth and affluence you’ve often dreamt about. It is also notable that 9 out of every 10 businesses collapse within 2 years of [...]

I’ve been on my fifth day of being an early starter. I have always loved the life of an entrepreneur, my waking up has always been based on work demand. I’ve had days when I knock off to sleep at 4am only to be up by 6 for another assignment, but on a general note [...]

In my search for Nigerian Role models, she appears to be the first woman on my growing list. Having spoken to her once, and listened to her three times with the last being at the Platform, I count her worthy to grace my blog pages. She really spoke my mind at the platform by pointedly [...]

After visiting the bookshop several times thinking whether to buy the book or not, I finally got my copy. Leke Alder is my guy any day, though he didn’t blow me off my chair when he came to The Platform (a programme organized by Covenant Christian Center, Nigeria on the 1st of October 2008), I [...]

I’m really looking forward to the next episode of the Dragons’ Den. I’ve turned myself into a little dragon, trying to analyse and assess the strength and weaknesses of the contestants and dragons and also trying to decide if the Dragon’s verdicts merited commendation. It’s been a relief from the wide array of “live-in” and [...]