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Category: Book Review

Home Archive by Category "Book Review"
social media digital marketing nigeria africa

Digital Epidemic: Here’s why I wrote a Digital Marketing book for Africa

September 9, 2016deolaAdvertising, Book Review, Marketing, MisConceptions

Follow you on Twitter? To where? I remember a respectable business man genuinely asking this question four years ago as I shared insights and strategies on using digital and social media for business at the Pan Atlantic…

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What is Social Media Marketing? – A Consumer Behaviour Research

August 7, 2012deolaAdvertising, Blogging, Book Review, Branding, entrepreneur, featured, Insight, Public Relations, social media

Social Media Marketing (SMM) refers to the process of disseminating messages, gaining internet traffic or attention through social media websites in order to promote a personality, cause or marketing a…

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What to do when social media attacks your brand

December 19, 2010deolaBook Review, career, enterprise blogging, entrepreneur, Goals, Identity, MisConceptions

One of a company’s most valuable asset is its brand equity – that emotional connection that people have with an organization’s product/service. However, with the rapid influence of internet communities…

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Insights from Slum dog Millionaire

May 4, 2009deolaBook Review, Insight, life, MisConceptions, True Friendship

    One confession: after the euphoria of the Indian movie revolution in the early eighties, when we were kids; watching the “Shole”, “Shakti”, “MARD”, “Yer van dera”e.t.c. I lost…

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Book review- Leke Alder’s Minding your Business

October 15, 2008deolaBook Review, career, entrepreneur, Naija!, Nigerian Role MOdels

After visiting the bookshop several times thinking whether to buy the book or not, I finally got my copy. Leke Alder is my guy any day, though he didn’t blow…

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Recent Posts

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Recent Posts

  • Emotional Storytelling: Why Brands are Campaigning through Authentic Human Stories
  • The Ultimate Guide to Designing a Workable Business Plan
  • Digital Epidemic: Here’s why I wrote a Digital Marketing book for Africa
  • Facebook: From Social Network to Media Giant
  • Being thirteen: What your teen knows will shock you

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