Thousands of entrepreneurs often ask this question, “why should I write a business plan when it’s just a small business?” Most of them rarely see any reason to create…
Digital Epidemic: Here’s why I wrote a Digital Marketing book for Africa
Follow you on Twitter? To where? I remember a respectable business man genuinely asking this question four years ago as I shared insights and strategies on using digital and social media for business at the Pan Atlantic…
Five Tactics to Boost your Marketing in 2016
So I received several email acknowledging and requesting I share more trends about the impact of digital and social media on business and I will be ending the year by…
OLX: Staying Sane, Smart and Doing Business Online
A week like this is the delight of any columnist; there’s simply a lavish banquet of hot topical issues to choose from. Coming into the weekend after the gubernatorial elections,…
Marketing: A is for Audience
No matter the kind of business you are involved with – web design, web and mobile applications development, graphic design, blogging, make-up, fashion design, etc. – the first rule…
Common Misconceptions about Digital Marketing
Digital Marketing is growing and it is permeating every business practice. The integration of social media into marketing is reducing the cost of marketing communication and it is making…
Register for the WordPress Event at the 2014 Social Media Week
There’s a lot coming up about WordPress in Nigeria as we are set to organize a meetup about WordPress during this year’s SocialMEdiaWeek in Lagos, Nigeria. Apart from the WordCamp…