With the international surge in the number of startups coming into different traditional industries to cause positive disruptions, Social Media has played a powerful role. This therefore goes to imply that a killer social media strategy is the key to success. If your new enterprise is targeted at traditional media consumers it is important to [...]

Branding is certainly undergoing its evolution and people and brands need to understand the synamics of promoting brands. Here is a brautiful infograph to inform your brand promotion  strategies based on researh by aytm (Ask Your Target Market). Enjoy

The realization that YouTube is the 2nd most popular search engine in the world has since shifted it from the silly ‘watch-me-videos’ status into one of the popular brand marketing platforms in the world. People love watching videos; YouTube and mobile technology has given them the power to do so. It’s time you need to [...]

Last week was pretty exciting for me. Apart from the Nigerian Presidential elections, I started the week by traveling to the University Ilorin to speak to a set final year students on the topic “Set to do Exploits”. I literally saw the spark in the eyes of the students as I challenged them and explored [...]

My week is going to be very interesting. I am in the final week after going through the war room 11 of Orange Academy’s School of Brand Advertising. It’s been four weeks of fun and work excitement. I am presently working on our final presentations for the final battle with the other mock advertising agency. [...]

Most times, the common complain    with people who have ideas is the problem of finances. Most peoples’ dreams eventually die because they are waiting for and expecting one big money to land on their laps so that they can pursue their passions- that only happens in movies. There are numerous ways by which you can [...]

As we continue to negotiate the journey towards the rebuilding of our nation, there are questions we need to begin to ask ourselves. Truth, the message that the nation is in dire need of a radical transformation is no more a selling point. Gone are the days when people who can talk about the problems [...]

My weekend and movement into this week has been explosive. I wrote this in an hotel room close to VGC where I was meeting a few of the best minds among the emerging new generation of leaders in Nigeria. We were there to fashion out how Nigeria will, can and must be the best place [...]

On my way back from another business transaction yesterday, I thought the book on e-Myth Mastery by Michael Gerber which I forgot to pick on my way out of home so I could read during waiting times… Ok, that’s not true I had left un-read at home countless number of books, eBooks, charts and lots [...]