‘A Negative brand equity is a death sentence’; the Goodluck Jonathan Government should have been listening to Mark Ritson. More rightly put, it can lead to suicide. The #OccupyNigeria train hit Nigeria like a thunderstorm bringing to bear what Nigeria’s foremost humanright’s lawyer, Femi Falana calls Nigeria’s most powerfully organised protest. The #OccupyNigeria protests, which [...]

With the international surge in the number of startups coming into different traditional industries to cause positive disruptions, Social Media has played a powerful role. This therefore goes to imply that a killer social media strategy is the key to success. If your new enterprise is targeted at traditional media consumers it is important to [...]

2011 is not an ordinary year; it will be the first year after our fiftieth year; it will mark the beginning of our next fifty years and in that same year, the nation will be determining the direction we will go – whether we do something or we don’t. The temperature of the political space [...]

I was invited to Ife to speak in Ile-Ife, Osun State (Nigeria) over the weekend to the students of the Student Christian Movement where I once served as a member of the executive committee. Having gone there once last year, I decided to leave very early to avoid the death traps and the traffic gridlocks [...]

The weekend has everything I was hoping  to have, beautiful time to rest and get major things done. I used to feature a role model every month where I will read a personality profile and draw life lessons from them. Then a while ago, I received this mail from a friend in Sydney. “Hello Deola,

There are few times you get this kind of feeling after watching a great football match like the Arsenal- Barcelona match. It was a mixture of explosive and classical football. Though I think Arsenal was outclassed by the rampaging Barca team, they still held their bit against the more experienced side. Apart from the fact [...]

Its past twelve and I couldn’t sleep. I lay on my back watching the long hand of my wall clock sneak pat the twelfth digit that marks the beginning of my birthday. It’s been a long one year for me and God has been good. Most times we look at what we have to accomplish [...]

The effect of the Global Economic Crises is closing in on Nigeria gradually. A recent report predicted that 18 percent of Nigerians would further be classified as being poor in 2009. That mean the gap between the poor and the rich will get wider still. But then, it is said that if the riches of [...]

If you were to ask in a general business meeting, Church, mosque or in any gathering that how many people have ideas, you will be amazed with what you get to see as a response. One of the things you quickly discover is that you are not the only one with great and sound ideas; [...]

Most times, the common complain    with people who have ideas is the problem of finances. Most peoples’ dreams eventually die because they are waiting for and expecting one big money to land on their laps so that they can pursue their passions- that only happens in movies. There are numerous ways by which you can [...]

It is important to know and recognize the vital signs of a relationship’s potential. When I meet people and we talk about whether a relationship should continue or die, I quickly discover that relationship don’t break suddenly, the danger signal begins blinking long before a break up is imminent but the people were not watching [...]

1000 sacked! 200 employees retrenched, 60% of employees moved into marketing, employees now receive targets for salaries. All these are news that is familiar with the economic times we are in. Round and robust employees now save unenthusiastically waiting for the sledge hammer to come their way one day. People in employment are now looking [...]