With the recent launch of Facebook’s news feeds, the importance of images in visual commmunications cannot be overstated. Apart from colours, understanding how to properly set the sizes of your images…
Brand Authority: Features of an Expert Website
Defining your objective is important when building a website especially when you are building an authority website in order to promote an expertise, product or brand. An expert website is…
Importance of colours in branding
Color is a critical element in the development of a brand identity. Especially at a time when communication is becoming more visual, colours communicate a lot about what a brand…
Logos are brand’s strongest intangible asset
Branding and brand communications have become buzz words; consultants are loving it, logo designers and advertisers are churning out creative works in capturing the attentions of their client’s rapidly evolving…
How to make your website mobile friendly – 11 digital platforms
With Google’s revealation about the huge number of people searching for information and brands via mobile phones; They announced the era of all things mobile, making it clear that the…
How to use YouTube to promote your brand
The realization that YouTube is the 2nd most popular search engine in the world has since shifted it from the silly ‘watch-me-videos’ status into one of the popular brand marketing…
4 attributes of highly effective logos
Logos are one of the most prominent handles of any brand. In an age where people have more choices and less time in making buying decisions, you logo must just…