me@adeolakayode.com
Facebook
Twitter
Google+
LinkedIn
YouTube
RSS
adeolakayodeadeolakayode
  • Home
  • About Me
  • My Projects
    • Projects
    • Free Courses
    • Presentations
  • Blog
  • Press
  • My Digital Toolkit
    • Branding
    • social media
    • Business
  • My Books
  • Contact

Importance of colours in branding

July 31, 2012deolaBranding, Design1 comment

Color is a critical element in the development of a brand identity. Especially at a time when communication is becoming more visual, colours communicate a lot about what a brand stands for thus the choice process needs to be aligned with the positioning of the brand in the market. In Nigeria, one of the brands to have been most successful in using colours is the GTBank. As a matter of fact, once a building is set up and the colours are a shade of Orange, the mind assumes it is owned by the bank unless further inquiry confirms otherwise. Depending on the industry and positioning of the brand, Color evokes positive associations and thus forms initial opinion/perception of the brand. This beautiful infograph explains, based on various colours, what the mind perceives about the brand.

True Colors: What Your Brand Colors Say About Your Business by Marketo

23201
deola
passionate..change agent.people empowerment..simply driven.
Previous post Social Media, my business and I: Internet Marketing for Entrepreneurs Next post Branding tips for your website

1 comment. Leave new

Balogun olukayode
August 1, 2012 2:27 am

dear kay, the write up could not have come at a better time cos i am considering a logo and a make over for my practice. thanks a lot.

balogun

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • Emotional Storytelling: Why Brands are Campaigning through Authentic Human Stories
  • The Ultimate Guide to Designing a Workable Business Plan
  • Digital Epidemic: Here’s why I wrote a Digital Marketing book for Africa
  • Facebook: From Social Network to Media Giant
  • Being thirteen: What your teen knows will shock you
  • Blogging and social media issues that rocked 2015 in Nigeria
  • Five Tactics to Boost your Marketing in 2016
  • Dealing with Information Overload
  • How Mobile Messaging is driving Ecommerce
  • The Blogger, the Brand and the Law

Recent Comments

  • Niyi James on Ideas rule the world… but then, who rules ideas?
  • Mr. Ben on What matters – your degree or your pedigree?
  • Mr. Ben on What matters – your degree or your pedigree?
  • Ufuoma Oghwie on Interview: Blogging, Money and Lifestyle with Olorisupergal.com
  • LawStudent on What matters – your degree or your pedigree?

Categories

Recent Posts

  • Emotional Storytelling: Why Brands are Campaigning through Authentic Human Stories
  • The Ultimate Guide to Designing a Workable Business Plan
  • Digital Epidemic: Here’s why I wrote a Digital Marketing book for Africa
  • Facebook: From Social Network to Media Giant
  • Being thirteen: What your teen knows will shock you

Contacts

me@adeolakayode.com

Social

Facebook
Twitter
Google+
LinkedIn
YouTube
RSS
Tweets by @delola
  • Home
  • Blog
  • Hire me
  • My Work
  • About Me
  • Contact
© 2015 All rights reserved.