Branding and brand communications have become buzz words; consultants are loving it, logo designers and advertisers are churning out creative works in capturing the attentions of their client’s rapidly evolving target audinece. Branding has become an important component of marketing.
Cliches are powerful and they have been thrown around a great deal around the concept of brands and branding. ”Your logo is not your brand” is one of the most common and it’s gone viral. Most of these assertions come from people who had watched this great YouTube video and book by Paul Neuman called The Brand Gap