The biggest component of a creative entrepreneur’s life is to create intellectual property which has become a powerful asset in Branding. Intellectual Property for creative entrepreneurs is a critical asset of making money and ensuring business growth. Graphic designer’s, tailors, musicians, designers and all creative entrepreneurs are in businesss to create intellectual property. It would be a waste for them not to find out how to protect it.
Because creative people generate their works from innate talents, they tend to undervalue their works. Creative expressions may have little value but they have the potential of being powerful brand assets. Being IP savvy means recognising your creative works as a valuable business asset just as valuable as other assets in business like your factory equipment.
“Intellectual Property” refers to those expressions of ideas that can be considered “owned” by an individual or company and are therefore protectable under the law. The intent of intellectual property law is to encourage innovation by giving the creators ample time to profit from their creations and ideas and to recuperate their development costs.
The four basic forms of intellectual property protection are Copyright, Trademark, :
There have been several thoughts arguing against the protectionof intellectul property, what do your think?