It is no more news that customers are evolving. The individual habits and expectations of modern consumers have changed the landscape into which marketing and advertising campaigns are launched. Simple ad campaigns and increase in bottomline are no longer simple equations – advertising agencies are working overtime and business owners are getting worried. This is [...]

I was invited to Ife to speak in Ile-Ife, Osun State (Nigeria) over the weekend to the students of the Student Christian Movement where I once served as a member of the executive committee. Having gone there once last year, I decided to leave very early to avoid the death traps and the traffic gridlocks [...]

I was used to hating details. They are just simply boring; being a creative person, I prefer to let someone else take care of the finicky part of work while I develop them. While I am calm and adaptable to complicated people and situations, I am totally impatient with facts. I get to re-arrange my [...]

The weekend has everything I was hoping  to have, beautiful time to rest and get major things done. I used to feature a role model every month where I will read a personality profile and draw life lessons from them. Then a while ago, I received this mail from a friend in Sydney. “Hello Deola,

If you were to ask in a general business meeting, Church, mosque or in any gathering that how many people have ideas, you will be amazed with what you get to see as a response. One of the things you quickly discover is that you are not the only one with great and sound ideas; [...]

It is important to know and recognize the vital signs of a relationship’s potential. When I meet people and we talk about whether a relationship should continue or die, I quickly discover that relationship don’t break suddenly, the danger signal begins blinking long before a break up is imminent but the people were not watching [...]

It was a great pain not to have the opportunity to post on my birthday, but thanks to all the folks on facebook, the made a great difference. Ok, yours may not be a direct fake but then, the person with the original should be able to withdraw at ease, ok?. What happens if someone [...]

On my way back from another business transaction yesterday, I thought the book on e-Myth Mastery by Michael Gerber which I forgot to pick on my way out of home so I could read during waiting times… Ok, that’s not true I had left un-read at home countless number of books, eBooks, charts and lots [...]