‘A Negative brand equity is a death sentence’; the Goodluck Jonathan Government should have been listening to Mark Ritson. More rightly put, it can lead to suicide. The #OccupyNigeria train hit Nigeria like a thunderstorm bringing to bear what Nigeria’s foremost humanright’s lawyer, Femi Falana calls Nigeria’s most powerfully organised protest. The #OccupyNigeria protests, which [...]

True Branches is a technology based lifestyle startup headquartered in Chicago, IL, USA and with an office in Nigeria. They are positioned to help bridge the gap between consumers and the global market place. They offer full shopping solution that includes research, sourcing, payment and delivery of items requested by customers. Our aim is to provide [...]

The Consumer Engagement seminar was themed ‘Harnessing the Power of Social Media for Brands’ and was aimed at challenging creative minds on how people and brands can leverage on the impact on social media in meeting business objectives. The programme, which was sponsored by Flying Antlers and Hotsauce Limited was held on the 21st of [...]

Guest blogging means many things to different categories of people. To internet marketers and bloggers, it is a powerful way of helping boost internet rankings and generate traffic/leads. To organisations, it is the opportunity to create a platform to engage site visitors, it also to provide that personal connections that static websites have not achieved. [...]

2011 is not an ordinary year; it will be the first year after our fiftieth year; it will mark the beginning of our next fifty years and in that same year, the nation will be determining the direction we will go – whether we do something or we don’t. The temperature of the political space [...]

I was invited to Ife to speak in Ile-Ife, Osun State (Nigeria) over the weekend to the students of the Student Christian Movement where I once served as a member of the executive committee. Having gone there once last year, I decided to leave very early to avoid the death traps and the traffic gridlocks [...]

I was used to hating details. They are just simply boring; being a creative person, I prefer to let someone else take care of the finicky part of work while I develop them. While I am calm and adaptable to complicated people and situations, I am totally impatient with facts. I get to re-arrange my [...]

There are few times you get this kind of feeling after watching a great football match like the Arsenal- Barcelona match. It was a mixture of explosive and classical football. Though I think Arsenal was outclassed by the rampaging Barca team, they still held their bit against the more experienced side. Apart from the fact [...]

The effect of the Global Economic Crises is closing in on Nigeria gradually. A recent report predicted that 18 percent of Nigerians would further be classified as being poor in 2009. That mean the gap between the poor and the rich will get wider still. But then, it is said that if the riches of [...]

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Actually, if  I decide to put all the replies I’ve recieved through myblogs,  mails and write ups, I will not have enough space to post them. This particular mail got me praying once I finished reading the mail. Olujide Olubiyi sent me the mail afer reading my post on rebranding Nigeria. Olujide sent you a [...]

It’s no more news- Nigeria needs a reformation, and will not come by cosmetic rebranding. I always like to liken branding as a deliberate incision (a tribal mark) that is deep rooted such that even make-up artists cannot hide the true origin of the person. That is different from mere cosmetic brushing. As a brand [...]