‘A Negative brand equity is a death sentence’; the Goodluck Jonathan Government should have been listening to Mark Ritson. More rightly put, it can lead to suicide. The #OccupyNigeria train…
Complete guide to Social Media Marketing for Start ups
With the international surge in the number of startups coming into different traditional industries to cause positive disruptions, Social Media has played a powerful role. This therefore goes to imply…
[infograph] Building your brand in the age of social media
Branding is certainly undergoing its evolution and people and brands need to understand the synamics of promoting brands. Here is a brautiful infograph to inform your brand promotion strategies based…
7 ways Digital Media has transformed Public Relations
Digital Media is definitely a wild card affecting many brands. Social media in particular has become an epidemic that is transforming every business and economic sector. The impact of these…
How to use YouTube to promote your brand
The realization that YouTube is the 2nd most popular search engine in the world has since shifted it from the silly ‘watch-me-videos’ status into one of the popular brand marketing…
Steve Jobs is dead; 10 Golden lessons from an iconic brand
Apple has lost its creative and visionary leader Steve Jobs. Even if you never knew him he has influenced humanity. His brilliance approached in develop Apple brand of products remain…
Social Media Epidemic: Dbani + Don Jazzy’s Oliver Twist turns viral
Disintermediation: that is one word that defines the impact of social media on the movie music and publishing industries. The ability of various social media platforms to allow movie and…