Color is a critical element in the development of a brand identity. Especially at a time when communication is becoming more visual, colours communicate a lot about what a brand…
Importance of colours in branding
MTN moves into the mobile advertising market
In a manner that positions MTN as a multi-player in the Nigerian market, MTN Nigeria launches MTN mobile Ads. After floating data hosting, tele-conferencing applications, MTN is using its clout to expand…
Branding Essentials: Understanding Intellectual Property
The biggest component of a creative entrepreneur’s life is to create intellectual property which has become a powerful asset in Branding. Intellectual Property for creative entrepreneurs is a critical asset…
Logos are brand’s strongest intangible asset
Branding and brand communications have become buzz words; consultants are loving it, logo designers and advertisers are churning out creative works in capturing the attentions of their client’s rapidly evolving…
Retro marketing: how brands are using the past to rekindle their brands
Retro marketing is about using nostalgia as a marketing instrument to make a product appeal to a target market. Especially for brands that have a heritage or served as milestones of…
Why every organisation needs a corporate, authoritative blog – Part 1
The question of whether every organisation needs to have a blog or even participate on social media is a decision most management boards need to have lots of courage to take….
Facebook acquires Instagram: How to prepare your brand for visual communication
Image: Techcrunch.com The very surprising announcement on Easter Monday in the tech world was the gist that Facebook is acquiring Instagram for $1 billion. To the uninitiated, Instagram is…