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Category: Branding

Home Archive by Category "Branding" (Page 2)

Importance of colours in branding

July 31, 2012deolaBranding, Design

Color is a critical element in the development of a brand identity. Especially at a time when communication is becoming more visual, colours communicate a lot about what a brand…

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MTN moves into the mobile advertising market

June 15, 2012deolaAdvertising, Branding, entrepreneur

In a manner that positions MTN as a multi-player in the Nigerian market, MTN Nigeria launches MTN mobile Ads. After floating data hosting, tele-conferencing applications, MTN is using its clout to expand…

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Branding Essentials: Understanding Intellectual Property

May 30, 2012deolaAdvertising, Branding, entrepreneur, featured, Marketing, Public Relations

The biggest component of a creative entrepreneur’s life is to create intellectual property which has become a powerful asset in Branding. Intellectual Property for creative entrepreneurs is a critical asset…

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Logos are brand’s strongest intangible asset

May 22, 2012deolaAdvertising, Branding, Design, featured

Branding and brand communications have become buzz words; consultants are loving it, logo designers and advertisers are churning out creative works in capturing the attentions of their client’s rapidly evolving…

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Retro marketing: how brands are using the past to rekindle their brands

April 30, 2012deolaAdvertising, Blogging, Branding, entrepreneur, MisConceptions

Retro marketing is about using nostalgia as a marketing instrument to make a product appeal to a target market. Especially for brands that have a heritage or served as milestones of…

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Why every organisation needs a corporate, authoritative blog – Part 1

April 24, 2012deolaBlogging, Branding, enterprise blogging, entrepreneur, Public Relations, social media

The question of whether every organisation needs to have a blog or even participate on social media is a decision most management boards need to have lots of courage to take….

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Facebook acquires Instagram: How to prepare your brand for visual communication

April 10, 2012deolaAdvertising, Branding, featured, social media

Image: Techcrunch.com   The very surprising announcement on Easter Monday in the tech world was the gist that Facebook is acquiring Instagram for $1 billion. To the uninitiated, Instagram is…

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Recent Posts

  • Emotional Storytelling: Why Brands are Campaigning through Authentic Human Stories
  • The Ultimate Guide to Designing a Workable Business Plan
  • Digital Epidemic: Here’s why I wrote a Digital Marketing book for Africa
  • Facebook: From Social Network to Media Giant
  • Being thirteen: What your teen knows will shock you

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