Retro marketing is about using nostalgia as a marketing instrument to make a product appeal to a target market. Especially for brands that have a heritage or served as milestones of…
Nigerian Entertainment Today’s Publisher Ayeni the great shares his story #creativesessions
Standing in the same room where he unsuccessfully tried to win a British Council’s creative young entrepreneurs award for two years, Mr. Akintunde Ayeni the publisher of Nigerian Entertainment Today…
Why every organisation needs a corporate, authoritative blog – Part 1
The question of whether every organisation needs to have a blog or even participate on social media is a decision most management boards need to have lots of courage to take….
Simdul Shagaya of Dealdey.com shares on how to get a co-founder for startups #Creativesessions
Sim Shagaya is a serial technology and media entrepreneur who has worked for Google, RealNetworks, Microstrategy. He holds degrees from George Washington U, Dartmouth and Harvard. He is the founder…
6 Reasons why Businesses should pay attention to #OccupyNigeria
‘A Negative brand equity is a death sentence’; the Goodluck Jonathan Government should have been listening to Mark Ritson. More rightly put, it can lead to suicide. The #OccupyNigeria train…
Complete guide to Social Media Marketing for Start ups
With the international surge in the number of startups coming into different traditional industries to cause positive disruptions, Social Media has played a powerful role. This therefore goes to imply…
[infograph] Building your brand in the age of social media
Branding is certainly undergoing its evolution and people and brands need to understand the synamics of promoting brands. Here is a brautiful infograph to inform your brand promotion strategies based…