Social Media Marketing (SMM) refers to the process of disseminating messages, gaining internet traffic or attention through social media websites in order to promote a personality, cause or marketing a…
Branding tips for your website
Websites have moved far away from the traditional FrontPage design and static information portals into a critical component of your marketing strategy. Your website should provide a great platform of…
Social Media, my business and I: Internet Marketing for Entrepreneurs
Social media , my business and i View more presentations from Deola Kayode.
MTN moves into the mobile advertising market
In a manner that positions MTN as a multi-player in the Nigerian market, MTN Nigeria launches MTN mobile Ads. After floating data hosting, tele-conferencing applications, MTN is using its clout to expand…
Branding Essentials: Understanding Intellectual Property
The biggest component of a creative entrepreneur’s life is to create intellectual property which has become a powerful asset in Branding. Intellectual Property for creative entrepreneurs is a critical asset…
Logos are brand’s strongest intangible asset
Branding and brand communications have become buzz words; consultants are loving it, logo designers and advertisers are churning out creative works in capturing the attentions of their client’s rapidly evolving…
Retro marketing: how brands are using the past to rekindle their brands
Retro marketing is about using nostalgia as a marketing instrument to make a product appeal to a target market. Especially for brands that have a heritage or served as milestones of…