‘A Negative brand equity is a death sentence’; the Goodluck Jonathan Government should have been listening to Mark Ritson. More rightly put, it can lead to suicide. The #OccupyNigeria train…
How small businesses are using social media [Infographic]
It wasn’t that long ago that incorporating an Internet presence was optional for brands and businesses. Now it’s virtually impossible for a business to compete today without paying at least…
iCandi: Mobile Advertising has a new name
As technology continues to shift business and brand communications, innovative internet start ups are springing up on the Nigerian scene. Some digital advertising platforms are presently and silently taking the…
5 platforms to help listening and monitoring on social media
NOTE: I have been workng on my free report on the changing nature of consumer behaviour in Nigeria and Africa and had missed the release date by 24hours, but i…
TYBello and Mama do good – Five Principles of Making Videos Go Viral
Viral marketing is already a strategy most international organizations are using as leverage in building loyalty between their brands and customers. It started way long in getting words and songs…
7 Habits of Highly Effective Social Media Managers
New technology is one of the factors that drive innovation and this is gradually happening in Nigeria even among people who think Social Media will fizzle out with time. Advent…