NOTE: I have been workng on my free report on the changing nature of consumer behaviour in Nigeria and Africa and had missed the release date by 24hours, but i am happy that I have it online now (here).
While social media is highly recognized as a platform to help brands communicate with people, it can also be a great platform for listening and tracking. Going social is not the traditional push advertising model where the people are bored with the same broadcast adverts, it has created opportunities for listening too.
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‘word of mouth generation’, great insight. thanks