Just after The 2011 edition of The Future Awards, The Social Media Awards debuts in Nigeria and I was nominated (vote for me here).
Just after The 2011 edition of The Future Awards, The Social Media Awards debuts in Nigeria and I was nominated (vote for me here).
Just as a newspaper advert is not a media relations programme, creating a Facebook fan page is not a social media strategy. Social Media strategy goes beyond Facebook, though I…
In a bold move not really taken by most FCMGs in Nigeria, Nigerian Brewries Plc. has launched its Maltina’s website. The site is visually appealing and integrates a fan contest…
It is not uncommon these days to check up business cards and you are impressed by what you see… some other times you ask, ‘what is this?’. Some logos just…
Even if your business is ignoring the growth, possibilities of social media and is busy ensuring the ban on Social Media in the office is upheld, three categories of people…
The changing nature of media relations is challenging PR specialists. New tools and techniques of achieving PR objectives are emerging and brand managers, PR agencies are experiencing some of the…
All branding and marketing activities are directed towards the customer/consumer. In the process of building our brands and products, complaints, solutions and comments offered by this ultimate focus of our…