Even if your business is ignoring the growth, possibilities of social media and is busy ensuring the ban on Social Media in the office is upheld, three categories of people are still using it – your clients/customers, your competitors and… wait for this… your employees still sneak ( maybe you should seize phones! lol). If for anything, employers and employees have to be careful the way they use brands when engaging in Social Media in and outside of the workplace. While some brands have opened Facebook pages and have gone to sleep, much more have engaged social media by banning employees from using it and ignoring the effects of leaving other people to continue discussing their brand.
What to do when they decide to join the virtual community is one of the challenges business decision makers face. The way to go is to first develop a social media policy for your organization.
A social media policy is a document that defines the principles that will guide employee decisions and activities so as to help achieve organizational objectives. It will also help guide against misuse and abuse by members of staff. You need to bring everyone in the company on the same page; they are your brand ambassadors. First you need a social media policy and strategy while your employees need education. Whatever an employee says about your organization or any other issue on social media goes a long way in shaping the reputation of your organization. Get most internet savvy employee to engage your employees on the best practices.
Ok, but my concern today is to have a social media policy that set guidelines that will both promote and protect the image of the company. Developing a social media policy is not rocket science, but you can get your law firm to fine tune it for you. Here are 25 public examples of policy guidelines which have been developed by large corporations to guide your development; it is working for them why not you?
American Institute of Architects Policy on Staff Use of Social Media
Australian Public Service Commission Interim protocols for online media participation
BBC Use of social networking, microblogs and other third party websites
British Telecom Social Media Guidelines
Business Week A Twitter Code of Conduct
Cisco Internet Postings Policy
Coca Cola Online Social Media Principles
Dell Online Communications Policy
FedEx Blog Policy
General Motors Blogger Policy
Harvard Law School Corporate Blogging Policies and Guidelines
HP Blogging Code of Conduct
Intel Social Media Guidelines
International Olympic Committee IOC Blogging Guidelines
Kodak Social Media Tips
Mayo Clinic Participation Guidelines
Mayo Clinic Comment Policy
Mayo Clinic For Mayo Clinic Employees
Opera Employee Blogging Policies
Oracle Social Media Participation Policy
Porter Novelli Blogging & Social Media Policy
Reuters Social Media Guidelines
U.S. Air Force New Media and the Air Force
U.K. Civil Service Principles for Participation Online
Yahoo! Employee Blog Guidelines
What do you think?