Just as a newspaper advert is not a media relations programme, creating a Facebook fan page is not a social media strategy. Social Media strategy goes beyond Facebook, though I think Faceboook may last for a long time; hype may aso shift away from it like is is happening to Myspace and FriendFinder. Most brands have opened fan pages with the financial institutions leading the pack. Except for a very few most social fan pages are quiet, empty and growing cobwebs (lol) – really opening a fan page is the beginning of your social media engagement. If you business is not on Facebook /Twitter yet? As Facebook population hits 2.8 million and its taking over Google as Nigeria’s most visited site, you may be ignoring a large population of your buying publics.