As technology continues to shift business and brand communications, innovative internet start ups are springing up on the Nigerian scene. Some digital advertising platforms are presently and silently taking the…
5 platforms to help listening and monitoring on social media
NOTE: I have been workng on my free report on the changing nature of consumer behaviour in Nigeria and Africa and had missed the release date by 24hours, but i…
TYBello and Mama do good – Five Principles of Making Videos Go Viral
Viral marketing is already a strategy most international organizations are using as leverage in building loyalty between their brands and customers. It started way long in getting words and songs…
7 Habits of Highly Effective Social Media Managers
New technology is one of the factors that drive innovation and this is gradually happening in Nigeria even among people who think Social Media will fizzle out with time. Advent…
Rising web and social media trends of 2011
Social Media is rising like an epidemic and I know special attention by social media websites are directed towards Africa’s fastest growing internet penetration rate. More brands and organisations are…
RESCUING YOUR BRAND FROM FALLACY: ensuring your brand delivers its promise.
Brand strength is most times quantified by the huge amount of money invested in programmes, advertising, high visibility shows and brand promotions engaged by organizations in a show of strength…