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RESCUING YOUR BRAND FROM FALLACY: ensuring your brand delivers its promise.

February 25, 2011deolaUncategorized2 comments

Brand strength is most times quantified by the huge amount of money invested in programmes, advertising, high visibility shows and brand promotions engaged by organizations in a show of strength in market domination. However, most companies especially banks and service –oriented companies fail in their attempt to marry brand promise with delivery. If a strong rope often breaks at its weakest point, the link between and promise experience constitute the major fallacy that erodes brands. Every time the potential customer experiences a disparity between the promise and delivery, a fallacy occurs.

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deola
passionate..change agent.people empowerment..simply driven.
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2 comments. Leave new

Efren Gradford
February 25, 2011 12:22 pm

I have bookmarked this post. Nice information.

Thumbprint Cookies
March 26, 2011 5:03 am

Hey man, was just browsing through the web looking for some info and came across your blog. I am impressed by the knowlege that you have on this blogsite. It shows how well you understand this subject. Bookmarked this page, will come back for more.

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