me@adeolakayode.com
Facebook
Twitter
Google+
LinkedIn
YouTube
RSS
adeolakayodeadeolakayode
  • Home
  • About Me
  • My Projects
    • Projects
    • Free Courses
    • Presentations
  • Blog
  • Press
  • My Digital Toolkit
    • Branding
    • social media
    • Business
  • My Books
  • Contact

RESCUING YOUR BRAND FROM FALLACY: ensuring your brand delivers its promise.

February 25, 2011deolaUncategorized2 comments

Brand strength is most times quantified by the huge amount of money invested in programmes, advertising, high visibility shows and brand promotions engaged by organizations in a show of strength in market domination. However, most companies especially banks and service –oriented companies fail in their attempt to marry brand promise with delivery. If a strong rope often breaks at its weakest point, the link between and promise experience constitute the major fallacy that erodes brands. Every time the potential customer experiences a disparity between the promise and delivery, a fallacy occurs.

1 2>
00000
deola
passionate..change agent.people empowerment..simply driven.
Previous post Sowambe social media awards – nominate me Next post Rising web and social media trends of 2011

2 comments. Leave new

Efren Gradford
February 25, 2011 12:22 pm

I have bookmarked this post. Nice information.

Thumbprint Cookies
March 26, 2011 5:03 am

Hey man, was just browsing through the web looking for some info and came across your blog. I am impressed by the knowlege that you have on this blogsite. It shows how well you understand this subject. Bookmarked this page, will come back for more.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • Stop falling in love with your business ideas
  • Emotional Storytelling: Why Brands are Campaigning through Authentic Human Stories
  • The Ultimate Guide to Designing a Workable Business Plan
  • Digital Epidemic: Here’s why I wrote a Digital Marketing book for Africa
  • Facebook: From Social Network to Media Giant
  • Being thirteen: What your teen knows will shock you
  • Blogging and social media issues that rocked 2015 in Nigeria
  • Five Tactics to Boost your Marketing in 2016
  • Dealing with Information Overload
  • How Mobile Messaging is driving Ecommerce

Recent Comments

  • Ekene on Ideas rule the world… but then, who rules ideas?
  • MD John Mary on NIGERIAN ROLE MODELS: Erastus Akingbola
  • Coach on How to kill your productivity – one day at a time
  • Favour on Ideas rule the world… but then, who rules ideas?
  • Niyi James on Ideas rule the world… but then, who rules ideas?

Categories

Recent Posts

  • Stop falling in love with your business ideas
  • Emotional Storytelling: Why Brands are Campaigning through Authentic Human Stories
  • The Ultimate Guide to Designing a Workable Business Plan
  • Digital Epidemic: Here’s why I wrote a Digital Marketing book for Africa
  • Facebook: From Social Network to Media Giant

Contacts

me@adeolakayode.com

Social

Facebook
Twitter
Google+
LinkedIn
YouTube
RSS
Tweets by @delola
  • Home
  • Blog
  • Hire me
  • My Work
  • About Me
  • Contact
© 2015 All rights reserved.