It’s no more news- Nigeria needs a reformation, and will not come by cosmetic rebranding. I always like to liken branding as a deliberate incision (a tribal mark) that is deep rooted such that even make-up artists cannot hide the true origin of the person. That is different from mere cosmetic brushing. As a brand practitioner, I believe “Brands are more than just logos, names and clichés- they are a groups of values that provide a basis for bringing about better appreciation of the people, thus resulting in either change in behaviour or a guaranteed distinct perception among its‘ peers.”
But how can we rebrand as a “good people, great nation” when the electoral reform committee report that will allow us achieve this aim is being stifled. A corrupt or bad Government can NEVER yield good people and a great nation.Ok, without politics and any political sentiments. People are now more conscious of a clean environment in Lagos . . . eko o ni baje (Lagos won’t spoil). This is because the brand values are being expressed in the leadership of the state. Dora has a difficult job of selling a product with both a bad image, and a terrible product. To deal with the image first, is to put the cart before the horse, and when we do that, we are not stagnant, we are moving backward. Even after President Obasanjo went 160 countries in the first two years of his tenure, he had to settle down to improve the economy. But having worked as an intern in NAFDAC, and seeing the way she pulls her way through, I think I’ll agree she likes trouble. As much as I will like her to succeed, the factors that will determine success are not in her hands- making decisions that align with the essence of the brand.
Some do not believe good Governance and by extension politics should not be our primary drive, they think entrepreneurship is. Some even believe education should be our major point of focus, but then the challenges are so much that generating areas to address them might become a problem itself…wisdom calls and simply, which one area can we address that will immediately resolve the myriad of challenges we face as Nigerians and as a people? Governance.
“Good governance will think of the interest of the man in the street. A respected political leader will ensure that people don’t die of hunger. Leadership in the hands of a correct man will ensure that when you come to the hospital, it is equipped with modern equipment that can diagnose problems and the people have access to the most modern treatment on earth. Our ruling class becomes sound when we don’t pick dead bodies on the road as a result of accidents caused by bad roads.
We have a good government when everyman who want education will get education-and nothing will limit them. We have a sound country when leaders use the wealth of the nation to promote the interest and welfare of the people. The people will be good because they won’t treat others with frustration, a great nation will emerge because we work hard.
Our vision is to see people get into positions of authority on the sheer strength of character and not how much they can fling around during campaigns.
I’m seeing a nation where character and not money is legal tender.
I am a Nigerian,
I believe in the true future of Nigeria, and I will deliver that future.
WE CAN, WE MUST, WE WILL.
