Follow you on Twitter? To where? I remember a respectable business man genuinely asking this question four years ago as I shared insights and strategies on using digital and social media for business at the Pan Atlantic…
What is Social Media Marketing? – A Consumer Behaviour Research
Social Media Marketing (SMM) refers to the process of disseminating messages, gaining internet traffic or attention through social media websites in order to promote a personality, cause or marketing a…
What to do when social media attacks your brand
One of a company’s most valuable asset is its brand equity – that emotional connection that people have with an organization’s product/service. However, with the rapid influence of internet communities…
Insights from Slum dog Millionaire
One confession: after the euphoria of the Indian movie revolution in the early eighties, when we were kids; watching the “Shole”, “Shakti”, “MARD”, “Yer van dera”e.t.c. I lost…
Book review- Leke Alder’s Minding your Business
After visiting the bookshop several times thinking whether to buy the book or not, I finally got my copy. Leke Alder is my guy any day, though he didn’t blow…