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Category: Public Relations

Home Archive by Category "Public Relations"

How to Generate Free Publicity for your Business

December 22, 2014deolaPublic Relations

PR is not the amount of money you pay for favourable reports, contract or publicity. It is the activities that build the level of trust and loyalty with your target…

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What is Social Media Marketing? – A Consumer Behaviour Research

August 7, 2012deolaAdvertising, Blogging, Book Review, Branding, entrepreneur, featured, Insight, Public Relations, social media

Social Media Marketing (SMM) refers to the process of disseminating messages, gaining internet traffic or attention through social media websites in order to promote a personality, cause or marketing a…

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Branding Essentials: Understanding Intellectual Property

May 30, 2012deolaAdvertising, Branding, entrepreneur, featured, Marketing, Public Relations

The biggest component of a creative entrepreneur’s life is to create intellectual property which has become a powerful asset in Branding. Intellectual Property for creative entrepreneurs is a critical asset…

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Why every organisation needs a corporate, authoritative blog – Part 1

April 24, 2012deolaBlogging, Branding, enterprise blogging, entrepreneur, Public Relations, social media

The question of whether every organisation needs to have a blog or even participate on social media is a decision most management boards need to have lots of courage to take….

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7 ways Digital Media has transformed Public Relations

December 2, 2011deolaBranding, entrepreneur, featured, Insight, MisConceptions, personal productivity, Public Relations, social media

Digital Media is definitely a wild card affecting many brands. Social media in particular has become an epidemic that is transforming every business and economic sector. The impact of these…

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Recent Posts

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  • Emotional Storytelling: Why Brands are Campaigning through Authentic Human Stories
  • The Ultimate Guide to Designing a Workable Business Plan
  • Digital Epidemic: Here’s why I wrote a Digital Marketing book for Africa
  • Facebook: From Social Network to Media Giant
  • Being thirteen: What your teen knows will shock you
  • Blogging and social media issues that rocked 2015 in Nigeria
  • Five Tactics to Boost your Marketing in 2016
  • Dealing with Information Overload
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Recent Posts

  • Stop falling in love with your business ideas
  • Emotional Storytelling: Why Brands are Campaigning through Authentic Human Stories
  • The Ultimate Guide to Designing a Workable Business Plan
  • Digital Epidemic: Here’s why I wrote a Digital Marketing book for Africa
  • Facebook: From Social Network to Media Giant

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