PR is not the amount of money you pay for favourable reports, contract or publicity. It is the activities that build the level of trust and loyalty with your target…
What is Social Media Marketing? – A Consumer Behaviour Research
Social Media Marketing (SMM) refers to the process of disseminating messages, gaining internet traffic or attention through social media websites in order to promote a personality, cause or marketing a…
Branding Essentials: Understanding Intellectual Property
The biggest component of a creative entrepreneur’s life is to create intellectual property which has become a powerful asset in Branding. Intellectual Property for creative entrepreneurs is a critical asset…
Why every organisation needs a corporate, authoritative blog – Part 1
The question of whether every organisation needs to have a blog or even participate on social media is a decision most management boards need to have lots of courage to take….
7 ways Digital Media has transformed Public Relations
Digital Media is definitely a wild card affecting many brands. Social media in particular has become an epidemic that is transforming every business and economic sector. The impact of these…