With #OgaAtTheTop still trending on Twitter and going viral over the digital space, Nigerians have transformed the Lagos State Commandant of the Nigerian Security and Civil Defence Corps into an…
Digital PR: What Public Relation Pros should know about Social Media Press Release
Advertising and Public Relations can be extremely effective tools when used properly, but they are, by definition one-way forms of communication which involves informing your stakeholders about what your company…
What is Social Media Marketing? – A Consumer Behaviour Research
Social Media Marketing (SMM) refers to the process of disseminating messages, gaining internet traffic or attention through social media websites in order to promote a personality, cause or marketing a…
Branding Essentials: Understanding Intellectual Property
The biggest component of a creative entrepreneur’s life is to create intellectual property which has become a powerful asset in Branding. Intellectual Property for creative entrepreneurs is a critical asset…
Logos are brand’s strongest intangible asset
Branding and brand communications have become buzz words; consultants are loving it, logo designers and advertisers are churning out creative works in capturing the attentions of their client’s rapidly evolving…
Facebook acquires Instagram: How to prepare your brand for visual communication
Image: Techcrunch.com The very surprising announcement on Easter Monday in the tech world was the gist that Facebook is acquiring Instagram for $1 billion. To the uninitiated, Instagram is…
Social Media for Social Change: How to tweet friends and influence people – @Seunfakze
Want to know how to get use Twitter for influence and to drive societal change? Seun Fakuade is one of the people rocking…