Meredith Pruden (Vir2o), Dayo Adefila (Hotsauce), Deola Kayode (Teleios), Fela Durotoye (Gemstone) at the last OMSE event last year,
Online Marketing for Smart Entrepreneurs (OMSE) was designed to expose entrepreneurs to the rudiments of social and digital media marketing nad to be able to lay a foundation for the busiensses to be able to reach their defined target audience.
The forat edition held during the forst editionof the Social MEdia Week last year and we are having the second edition this year during the 2014 edition of the same event.
The last edition in 2013 featured Meredith Pruden of Mer-itocracy Creative and Vir2o who spoke about the impact of online marketing and how businesses and brands can leverage on it.
I also spoke about the 12 pillars of online marjketing whick I will also be sharing at the forth coming meeting.
The 2014 edition is dedicated to letting entrepreneurs share their own stories and we have an intresting line up of busniess people;
Bisi Sotunde (Busy Bee) – An event planner extraordinaire who is gradually warming her way into the top echelon of the event planning business in Nigeria.
Jide Odukoya (Jide Odukoya photography) – carving a niche for events and celebrity photography, Jide Odukoya will be in the hot seat, sharing how he uses his camera and his website to tell stories with images.
Barr. Matthew Ottah(aka. Omoonile Lawyer) – specialising in land and property verification and property scam detective. He quietly uses the internet to build credibility and profit for his business. He will be around to share how
Mr Emaka Okafor (CEO, Connect Nigeria) – The founder of a Nigerian search portal that provides information on local businesses, events, deals, real estate.
Lanre Aina: YouTube’s Strategic Partner Manager, Google Nigeria. Lanre currently works out of the Google Office in Nigeria as a Business Development Analyst where he works closely with media and entertainment based businesses to develop and deepen their online engagement and social media strategies.
Connectedness is an attribute of the next generation of entrepreneurs coming out of African. As global businesses and entrepreneurs continue to look at emerging opportunities and businesses coming out of Africa, learning how to leverage the amazing opportunities of digital and social media is key.
Every day, people are going online to search for products and services. People are going online to form communities and are discussing anything on these social media. If people cannot find you online in the next few years, they are most likely going to assume you do not exist. As global businesses and entrepreneurs are looking to do business in Africa and with Africans, it is obvious a connected entrepreneur is the future of African enterprise growth.
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