Advertising and Public Relations can be extremely effective tools when used properly, but they are, by definition one-way forms of communication which involves informing your stakeholders about what your company…
What is Social Media Marketing? – A Consumer Behaviour Research
Social Media Marketing (SMM) refers to the process of disseminating messages, gaining internet traffic or attention through social media websites in order to promote a personality, cause or marketing a…
Branding tips for your website
Websites have moved far away from the traditional FrontPage design and static information portals into a critical component of your marketing strategy. Your website should provide a great platform of…
Importance of colours in branding
Color is a critical element in the development of a brand identity. Especially at a time when communication is becoming more visual, colours communicate a lot about what a brand…
Social Media, my business and I: Internet Marketing for Entrepreneurs
Social media , my business and i View more presentations from Deola Kayode.
MTN moves into the mobile advertising market
In a manner that positions MTN as a multi-player in the Nigerian market, MTN Nigeria launches MTN mobile Ads. After floating data hosting, tele-conferencing applications, MTN is using its clout to expand…
Branding Essentials: Understanding Intellectual Property
The biggest component of a creative entrepreneur’s life is to create intellectual property which has become a powerful asset in Branding. Intellectual Property for creative entrepreneurs is a critical asset…