Branding and brand communications have become buzz words; consultants are loving it, logo designers and advertisers are churning out creative works in capturing the attentions of their client’s rapidly evolving…
Retro marketing: how brands are using the past to rekindle their brands
Retro marketing is about using nostalgia as a marketing instrument to make a product appeal to a target market. Especially for brands that have a heritage or served as milestones of…
Nigerian Entertainment Today’s Publisher Ayeni the great shares his story #creativesessions
Standing in the same room where he unsuccessfully tried to win a British Council’s creative young entrepreneurs award for two years, Mr. Akintunde Ayeni the publisher of Nigerian Entertainment Today…
Why every organisation needs a corporate, authoritative blog – Part 1
The question of whether every organisation needs to have a blog or even participate on social media is a decision most management boards need to have lots of courage to take….
Facebook acquires Instagram: How to prepare your brand for visual communication
Image: Techcrunch.com The very surprising announcement on Easter Monday in the tech world was the gist that Facebook is acquiring Instagram for $1 billion. To the uninitiated, Instagram is…
Nigerians build up social media attack against MTN Nigeria
Nigerians woke up on good Friday morning, not only to celebrate the death of Jesus Christ, they also discovered that the call credits on their MTN lines ‘were’ missing. It…
Social Media for Social Change: How to tweet friends and influence people – @Seunfakze
Want to know how to get use Twitter for influence and to drive societal change? Seun Fakuade is one of the people rocking…
Simdul Shagaya of Dealdey.com shares on how to get a co-founder for startups #Creativesessions
Sim Shagaya is a serial technology and media entrepreneur who has worked for Google, RealNetworks, Microstrategy. He holds degrees from George Washington U, Dartmouth and Harvard. He is the founder…