Though RIM’s BlackBerry might be taking a hit across the US, its Social and Instant Messaging feature has become a darling in Africa. Especially where paying for airtime is expensive,…
6 Reasons why Businesses should pay attention to #OccupyNigeria
‘A Negative brand equity is a death sentence’; the Goodluck Jonathan Government should have been listening to Mark Ritson. More rightly put, it can lead to suicide. The #OccupyNigeria train…
Complete guide to Social Media Marketing for Start ups
With the international surge in the number of startups coming into different traditional industries to cause positive disruptions, Social Media has played a powerful role. This therefore goes to imply…
[infograph] Building your brand in the age of social media
Branding is certainly undergoing its evolution and people and brands need to understand the synamics of promoting brands. Here is a brautiful infograph to inform your brand promotion strategies based…
7 ways Digital Media has transformed Public Relations
Digital Media is definitely a wild card affecting many brands. Social media in particular has become an epidemic that is transforming every business and economic sector. The impact of these…
How to make your website mobile friendly – 11 digital platforms
With Google’s revealation about the huge number of people searching for information and brands via mobile phones; They announced the era of all things mobile, making it clear that the…
How small businesses are using social media [Infographic]
It wasn’t that long ago that incorporating an Internet presence was optional for brands and businesses. Now it’s virtually impossible for a business to compete today without paying at least…
How to use YouTube to promote your brand
The realization that YouTube is the 2nd most popular search engine in the world has since shifted it from the silly ‘watch-me-videos’ status into one of the popular brand marketing…