If you are wondering why and how the traditional approach is different from content marketing, here is an infograph to show you how; Content Marketing vs Traditional Advertising infographic by…
Top Nigerian Video websites and blogs you should be checking out
Using Videos for Content marketing is becoming big business. Even with the limitations of bandwidth, there’s a lot of love for video content online. People love to watch and share…
Ultimate Guide to Image Sizes for all Social Media Networks
With the recent launch of Facebook’s news feeds, the importance of images in visual commmunications cannot be overstated. Apart from colours, understanding how to properly set the sizes of your images…
Real #OgaAtTheTop: How Nigerian Commedians are rocking Social Media
With #OgaAtTheTop still trending on Twitter and going viral over the digital space, Nigerians have transformed the Lagos State Commandant of the Nigerian Security and Civil Defence Corps into an…
What is Social Media Marketing? – A Consumer Behaviour Research
Social Media Marketing (SMM) refers to the process of disseminating messages, gaining internet traffic or attention through social media websites in order to promote a personality, cause or marketing a…
Why every organisation needs a corporate, authoritative blog – Part 1
The question of whether every organisation needs to have a blog or even participate on social media is a decision most management boards need to have lots of courage to take….