I had previously discussed some years back with someone who thought of creating an online portal that helps people shop abroad but pay in Nigeria, but then I never heard from her. Then, I met Toyin Kolawole, the CEO of True Branches at the last G Nigeria meeting held at the Civic Center in Victoria Island. I later had a chat with her and we discussed their business mission to solve the challenges of shopping abroad – you shop it, they deliver it to you.
TrueBranches.com is live in Nigeria and offers consumers access to items such as shoes, bags, shirts, cars and all manner of items they desire directly from their favorite brands just by visiting their website (click here). They have also gone ahead to develop a free Blackberry mobile application. Brands include but are not limited to Ralph Lauren, Louis Vuitton, Rock & Republic etc.
One item, N3,000 is also an initiative they have proposed to their teeming markets where people can buy an item and pay a flat fee of N3,000 as delivery costs. (promo ad here). Toyin Kolawole is the founder and CEO of True Branches, Nigeria’s fastest growing Ecommerce Intermediary Export Service. She obtained her MBA from Kellogg School of Management, Northwestern University in 2006.
Stay tuned, an interview with her will be up shortly