1. Know the system in which you operate and identify the gap
He had worked long enough in the journalism industry to realise that the businesss to know that the future of journalism is digital. Sometimes the business idea you need to be successful is all around, tou need to be fufiling a need in the market or else youa re on a stroll.
2. Understand Timing
Timing can just be the only business between a great idea nd a frustrating one. the net.ng started when most people had not considered going online as a veritable option. The execellent timing and the element of luck was responsible for our success.
3. Start small
Cashflow projI had spent 3 years searching for people and organisations who could fund my business idea for NGN10billion. I met the unwilling, relectant and deceptive type of investors whi wasted my time.
It was not until I got someone who told me all I needed was a portal to start the website and gave NGN 250,000 to the project. and so I started, without staff, office i began the journey called thenetng today
4. Don’t borrow, grow organically
Borrowing to an entrepreneur might have its negative effects; it can stiffle creative and also ensure you shift your attention form your attention from growing the business to looking for money.
5. Create a USP, and sell it from the word go
I had decided that our selling proposition was going to be the credible source of information about entertinment news in Nigeria and we stuck to the ethics and principles of journalism. Newspapers that thought online news reporting does not work are copying our work and quoting us on their news report. People call us to confirm news reports because for us, credibility has always been
6. Know the rules and break them
Sometimes rules put a limit on our creativity and those who suceed in impacting the world and find a way to push the limits. There are traditional unwritten rules that people follow traditionally; how to plan front pages, treat important staff members, methods and systems of running a business. While most of them have been based in historical events, the rapidly changing nature of human behaviour and technology makes some rules irrelevant.
We cannot say we have reached our peak but we are well positioned within the industry to move unto greater heights
