Since all things are going Local, social and Mobile; avenues which make content delivery a cost effective, targeted and measurable means for brands to directly target advertising at the mobile phones of prospects and customers who would want/need their products and services in a more measurable manner than many other channels currently provide.
Features
- iSMS mobile advertisements are text based mobile advertisements that request information from the customer. These types of mobile advertisements are particularly useful in gathering customer data are customer replies are toll free.
- MMS mobile advertisements offer picture, colour, animation and sound allowing the advertisements to contain more for an enhanced experience.
- SMS Flash Message mobile advertisements are text based messages that pop up on your screen making it impossible for you to miss. It is also possible for the customer to save for future action.
- Rich Media mobile advertisements allows the full complement of video, sound, picture, animation, text and everything else that make for an all-engaging advertisement. This however, would require that the recipient has a smartphone and internet.
- Location based mobile advertisements are used by organizations to target customers who are in close proximity to their shops, restaurants, showrooms etc where products, services, promos or offers are currently available. These advertisements can be received by customers in various mobile advertising formats.
- USSD Flash Message mobile advertisements pop up on the phone of the recipient making them impossible to ignore. Unlike SMS flash message mobile advertisements these advertisements cannot be saved.
- IVR advertisements are jingles played to customers calling the MTN Call Centre as they wait to be attended to. This is strictly an opt-in service and is only played to the customer upon acceptance.
- Caller tunes are jingles played to callers to organizations who subscribe to this service. An organization can choose to make all customers/prospects that call any of its contact numbers or any of its staff numbers, hear it jingle while waiting for the call to be picked.
What MTN Mobile Ads Means to the Consumer
With MTN Mobile Ads, the consumer will now be:
- Kept up to date with products, services, offers and promotions that are of interest.
- Able to access offers or promos directly from his/her mobile phones by simply clicking a link or making a call.
- Able to benefit from advertising whether or not he/she has access to TV, radio or newspapers.
What MTN Mobile Ads Means to the Media Agency
As a media agency, MTN Mobile Ads offer you:
- A broader range of channels to offer your customers to reach their target market.
- Deliver richer, more effective integrated marketing communications media plans developed for your customers.
- An additional revenue stream.
What MTN Mobile Ads Means to Brand Managers
To brand managers in various organisations, MTN Mobile Ads offer:
- A direct channel through which you can reach your profiled target audience.
- A smart means of optimizing your advertising budget.
- A complementary form of advertising that makes your integrated marketing communications plans more comprehensive and watertight.
- An advertising channel for which it is easy to track and measure return on investment.
Source: MTN website
1 comment. Leave new
like to advertise mtn on my site