Bridges are great, but they need to connect people. Trains are powerful, but they need to move dreams and goods. Buildings are important, But they need to support people Nigerians…
Nigeria @ 65: We are the Infrastructure
Stop falling in love with your business ideas
Founders often make this mistake: They focus more on the business idea than to solving the customer’s problem. And I get it—it’s your idea. You’ve nurtured it, refined it, and…
Emotional Storytelling: Why Brands are Campaigning through Authentic Human Stories
Are you guilty of quickly clicking the YouTube skip button when some ads show up? Me too. However, there are sometimes I forget about actual video I was watching and…
The Ultimate Guide to Designing a Workable Business Plan
Thousands of entrepreneurs often ask this question, “why should I write a business plan when it’s just a small business?” Most of them rarely see any reason to create…
Digital Epidemic: Here’s why I wrote a Digital Marketing book for Africa
Follow you on Twitter? To where? I remember a respectable business man genuinely asking this question four years ago as I shared insights and strategies on using digital and social media for business at the Pan Atlantic…
Facebook: From Social Network to Media Giant
People considering Facebook as a social network for unserious chats and conversations are obviously reading an old playbook. Far beyond what other people may have considered the simple evolution of…
Being thirteen: What your teen knows will shock you
If social media empowers any group of people more than others, it is both a powerful leverage and a megaphone for the youths. Social media has given the youths…
Blogging and social media issues that rocked 2015 in Nigeria
Forget the story of the politicians who invented and brought Facebook into Nigeria, 2015 was a big win for technology and the digital media space. If people were still wondering…