We live in interesting times. While previous generations suffered through diseases and crises because of the absence of and inadequate information, we are suffering from the abundance of it….
Dealing with Information Overload
How Mobile Messaging is driving Ecommerce
The rapid spread of smartphones is expanding the possibilities for digital technology across the world. Especially when it comes to communications, there is a massive shift in mobile communications, as…
The Blogger, the Brand and the Law
Setting up and getting a news blog set up is relatively simple. However getting your articles, news, pictures and enough content to make your blog or news website recognized, known…
Features of Highly Effective Websites
Many websites are great on design, but dumb on strategy and user experience. Websites have moved far away from traditional online information websites into becoming your living, active and…
Conversion: Turning website visitors into Customers
Time to time, I get emails time to time from you my readers and most of my articles are actually an indirect response to the questions and enquiries people…
OLX: Staying Sane, Smart and Doing Business Online
A week like this is the delight of any columnist; there’s simply a lavish banquet of hot topical issues to choose from. Coming into the weekend after the gubernatorial elections,…
Understanding Analytics: What gets measured, gets Done
While there I a lot of buzz about that digital marketing can do, very few appreciate the power and possibilities of Digital Analytics. Digital Analytics opens up the possibilities of…
Online Marketing: A is really for Attention
By noon today, chances are high that you should have looked at your phone more than a hundred times, listened to a radio programme, read a newspaper or magazine and…