Many websites are great on design, but dumb on strategy and user experience. Websites have moved far away from traditional online information websites into becoming your living, active and…
Features of Highly Effective Websites
Conversion: Turning website visitors into Customers
Time to time, I get emails time to time from you my readers and most of my articles are actually an indirect response to the questions and enquiries people…
OLX: Staying Sane, Smart and Doing Business Online
A week like this is the delight of any columnist; there’s simply a lavish banquet of hot topical issues to choose from. Coming into the weekend after the gubernatorial elections,…
Understanding Analytics: What gets measured, gets Done
While there I a lot of buzz about that digital marketing can do, very few appreciate the power and possibilities of Digital Analytics. Digital Analytics opens up the possibilities of…
Online Marketing: A is really for Attention
By noon today, chances are high that you should have looked at your phone more than a hundred times, listened to a radio programme, read a newspaper or magazine and…
Marketing: A is for Audience
No matter the kind of business you are involved with – web design, web and mobile applications development, graphic design, blogging, make-up, fashion design, etc. – the first rule…
Using Videos for Business: Boosting Collaboration and Productivity
Videos are gradually gaining momentum in the African digital space and a large chunk will go to watching comedy skits, movies on demand and the marketing products and services….
Crowdfunding: Funding your Ideas through Public Support
Every day while most Nigerians complain about our problems and challenges, more and more people are praying for more problems. This is because within those problems, lie the power to…