As technology continues to shift business and brand communications, innovative internet start ups are springing up on the Nigerian scene. Some digital advertising platforms are presently and silently taking the digital Nigerian digital space by storm. Some are silently swooping on Google’s market share in the search and display advertising while some are improving, creating alternative and complementary platforms to support traditional and existing media. Do you look at your phone every time you want to execute an activity? iCandi is a visual mobile advertising application from Specta Consulting which turns your mobile phone into an advertising platform
