me@adeolakayode.com
Facebook
Twitter
Google+
LinkedIn
YouTube
RSS
adeolakayodeadeolakayode
  • Home
  • About Me
  • My Projects
    • Projects
    • Free Courses
    • Presentations
  • Blog
  • Press
  • My Digital Toolkit
    • Branding
    • social media
    • Business
  • My Books
  • Contact

5 smartest Nigerian brands using social media

July 4, 2011deolaBranding, entrepreneur, Insight, MisConceptions, social media1 comment

As brands battle the decision whether to go social media, how to engage new media platforms and exploring the new ways to sell their products and engage their rapidly changing consumers. While some are busy considering what to do, some are brilliantly leveraging on social media to meet the rapidly changing consumer behavior to promote and build their brands, grow their market share and to flaunt consumer loyalty.

This is a roll call of 5 Nigerian’s corporate brands (and honorable mentions) that have smartly engaged social media and are using this to encourage interaction, promote their brand, products and offerings and they are doing a great job at it.

 

1. GTBank integrates it all

Especially in a traditionally conservative industry, GTBank braved the odds in integrating social media into their traditional corporate communications strategy to reach and sustain communication with their target audience. The GTBank Facebook page remains one of the most engaging and active Nigerian brands on Facebook (ok, maybe after The BeatFM).

GTBank completely uses its Twitter and Facebook page in driving traffic into its websites and targeted communities. It also uses the same channel in attending to customer service, collating customer feedback and promoting programmes and events. The new Acting Managing Director, Segun Agbage was formerly in charge of corporate communications and made his first official media statement on Facebook (YouTube), with this interesting start; I believe we are set for more innovative creations from GTBank.

 

2. Individual Brands are driving the Heartbeat of The Beat 99.9 FM

If any media brand has consciously or unconsciously integrated traditional and social media, The Beat 99.9FM is it. The Beat 99.9FM is one of the radio channels under the management of Megalectrics Limited and they are hitting the beat hard. The strategy of ensuring that both employees and listeners gain ownership, and promote the brand using their personal networks has yielded brilliant outcomes. While I think they did ‘ojoro’ in importing ideas and methodologies, they have succeeded in patiently waiting for Nigerians in the future and we are growing to meet them there. Coinciding with the rise of radio-enabled phones and traffic jams in Lagos, The Beat 99.9 FM has continued to make traffic fun; following its fans everywhere from offices to their homes.

One interesting feature is how they have used individual brands and a careful blend in the use of Twitter and Facebook platforms in collating user feedback and comments during radio programmes. Other radio stations are catching up on the idea and with time it will soon be normal; Inspiration FM, Top Radio, and recently Star FM.

So to Oreka, Gbemi, Toolz, , Olisa, Dj Caise,Chris… who did I miss? You guys rock!

 

3. The Courageous News Breakers – 234next

This idea of Dele Olojede has earned him one of the most innovative CEOs in the world. They have consistently used technology as leverage to stand toe-to-toe with the older newspaper companies in Nigeria. They have pulled out every technological trick to stay afloat and to define and the reach of their target audience.

With ground breaking investigative journalism, layout and creative copy as its key differentiation factors, they are using Online Ads, Bulk SMS technology, Facebook, Twitter and Youtube in driving traffic and improving their bottom line.

In a season where government patronage is a lifeline for press houses, 234next is staying true to the call – they are still standing tall.

 

4. Virtual Window-shop – Samsung Mobile Nigeria

Samsung Mobile knows they are not directly selling a service; they sell products and they are willing to use every avenue to promote it. If you need a quick run through of Samsung’s products in the market, visit their Facebook page.

The Samsung Mobile NIgeria’s Facebook page beautifully uses the platform to help you windowshop for their products. They have also included tabs that encourage customer feedback, users’ tip and tricks and the collaboration they have with The BeatFM. The Facebook page also encourages customer interaction and thus remains one of the most active brand pages on Facebook.

 

5. Fame overtakes MTN brand

If you snoop around Facebook you are more likely to arrive at the MTN Project Fame page faster than the original MTN Facebook page. On every front, the people have chosen where to interact – the MTN Project Fame WA page.

MTN Nigeria is also the worst hit on unofficial pages – you will find so many MTN Facebook pages than another and will take you time to know the original one is MTNloaded on Facebook.

While being a popular service brand with lots of product offerings, they are bound to get a lot of customer service requests and enquiries and they need to get in-house managers to engage them effectively. The MTN Project Fame on YouTube also has a huge following within the Nigerian context. If any telecommunication can build an engagement on social media, MTN has the potential because the people are already waiting.

 

Honorable mention:

Always is building a tribe with Girl power!

Facebook fans -120,165

The Always Nigeria Facebook page is seeking to promote knowledge about Teens, womanhood, growing up, puberty, first period and being a girl. It is designed o provide a supportive community for girls entering puberty and giving helpful tips and answers to many of the questions girls have and they are doing it well.

 

Tags: 234Next, Facebook, GTBank, MTN, Nigerian Brands, social media, The Beat FM
00000
deola
passionate..change agent.people empowerment..simply driven.
Previous post El-Rufai tweets about his arrest Next post Consumer Engagement, Social Media and Brands: A Recap

Related Articles

5 things your BlackBerry Broadcast Messages say about you

February 10, 2012deola

Top 30 that missed Forbes 50 social media influencers plus infograph

November 9, 2013deola

Online Marketing for Smart Entrepreneurs @ the Social Media Week 2014

January 25, 2014deola

1 comment. Leave new

How brands are successfully leveraging social media platforms in Nigeria
November 30, 2016 11:30 am

[…] there are mediums to analyze your success rate in regards to your objectives. So many brands in Nigeria are leveraging on the opportunity given them by social media to grow their […]

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • Emotional Storytelling: Why Brands are Campaigning through Authentic Human Stories
  • The Ultimate Guide to Designing a Workable Business Plan
  • Digital Epidemic: Here’s why I wrote a Digital Marketing book for Africa
  • Facebook: From Social Network to Media Giant
  • Being thirteen: What your teen knows will shock you
  • Blogging and social media issues that rocked 2015 in Nigeria
  • Five Tactics to Boost your Marketing in 2016
  • Dealing with Information Overload
  • How Mobile Messaging is driving Ecommerce
  • The Blogger, the Brand and the Law

Recent Comments

  • Niyi James on Ideas rule the world… but then, who rules ideas?
  • Mr. Ben on What matters – your degree or your pedigree?
  • Mr. Ben on What matters – your degree or your pedigree?
  • Ufuoma Oghwie on Interview: Blogging, Money and Lifestyle with Olorisupergal.com
  • LawStudent on What matters – your degree or your pedigree?

Categories

Recent Posts

  • Emotional Storytelling: Why Brands are Campaigning through Authentic Human Stories
  • The Ultimate Guide to Designing a Workable Business Plan
  • Digital Epidemic: Here’s why I wrote a Digital Marketing book for Africa
  • Facebook: From Social Network to Media Giant
  • Being thirteen: What your teen knows will shock you

Contacts

me@adeolakayode.com

Social

Facebook
Twitter
Google+
LinkedIn
YouTube
RSS
Tweets by @delola
  • Home
  • Blog
  • Hire me
  • My Work
  • About Me
  • Contact
© 2015 All rights reserved.