While there I a lot of buzz about that digital marketing can do, very few appreciate the power and possibilities of Digital Analytics. Digital Analytics opens up the possibilities of…
Online Marketing: A is really for Attention
By noon today, chances are high that you should have looked at your phone more than a hundred times, listened to a radio programme, read a newspaper or magazine and…
Marketing: A is for Audience
No matter the kind of business you are involved with – web design, web and mobile applications development, graphic design, blogging, make-up, fashion design, etc. – the first rule…
Using Videos for Business: Boosting Collaboration and Productivity
Videos are gradually gaining momentum in the African digital space and a large chunk will go to watching comedy skits, movies on demand and the marketing products and services….
Crowdfunding: Funding your Ideas through Public Support
Every day while most Nigerians complain about our problems and challenges, more and more people are praying for more problems. This is because within those problems, lie the power to…
How to Generate Free Publicity for your Business
PR is not the amount of money you pay for favourable reports, contract or publicity. It is the activities that build the level of trust and loyalty with your target…
Act like a business; think like a Customer
As businesses and entrepreneurs seek to grow, expand and make more profits, one lesson they must never forget is that no matter how big you get, you must never…
Youths, Good Governance and the 2015 elections
“The worst illiterate is the political illiterate, he doesn’t hear, doesn’t speak, nor participates in the political events. He doesn’t know the cost of life, the price of the…