Videos are gradually gaining momentum in the African digital space and a large chunk will go to watching comedy skits, movies on demand and the marketing products and services. While this is gradually becoming a popular trend online, very few are leveraging videos for their internal business processes. As someone who spends a lot of time commuting between my office and the client’s office, I think making online tools a primary source of communication is priority.
Integrating videos as a component of your normal business communications such as emails, telephones, instant messaging will continue to play an important role in the near future. While most organizations are still figuring out ways to promote their products and services, they need not neglect the importance of using videos for internal communications. Major businesses are beginning to realize the cost effectiveness instant and video messaging can offer businesses across the spectrum. With the vast array of online tools and applications, using video messaging and online collaboration tools has never been easier.
Beyond the age-old company newsletters, annual reports, almanacs, here are top ways smart businesses are using videos to reduce commuting times, meeting schedules and the tools required to collaborate with others, improve productivity and business communication;
When next you want to recruit awesome talent, go beyond the traditional push advertising methods and recruitment channels and embrace the new bold and daring ways. In today’s world, you not only need to hire recruiting talent you need to inspire the right kind of talent for your company. Creating creative recruitment videos is important to create a positive perception and a desirable pragmatic perception in the eyes of your employers, competitors and employees.
So many global brands like Apple, Google, The Shoe Company, Gorilla, Starbucks, Shopify, and Hubspot have already at one time or the other used videos in the recruitment of its employees. Recruitment videos can be inspiring and even sound like great advertising. Apple’s inspirational recruitment ad tells you straight forward, “You don’t come to Apple unless you’re really good at what you do.” Google’s recruiting videos goes in deep to tell you about their working environment, projects, unique benefits that only Google can offer its employees and what you gain by working with the best set of employees. Using videos not only communicates letters but also reach out to the people who best connects with your business.
Training and Boarding Employees
Training new entrants and recruits is always an ongoing process and having videos to teach new entrants can be a great saving on time and energy. These kinds of training will help in acculturation, induction and empowering employees with the basic tools and tasks which can help improve knowledge and engagement while reducing costs. Training and On boarding videos makes employee training simpler, more focused and ensured direct interactions are limited to direct issues and concerns. Employers can use videos to share best practices, how-to tutorials and company approach.
Considering travelling for that meeting or presentation? Video conferencing, online meetings and webinar tools can help you connect team members, prospects and clients working across different locations and across the world. This in fact makes group meetings and collaborations much more closer than physical meeting than just the traditional push emails.
Do you have staff scattered across several locations? You can effectively host Google Hangouts, Skype meetings or use GotoWebinar to organize meetings with others thereby bringing everyone together without the risks of traffic, flying and commuting times.
Company CEOs can also reach out to the public via short videos. Videos can be both to the public and to large organizations. Regular videos from the CEO offer a lot of advantages over boring emails, speeches and newsletters. Most of these videos can be a great way to connect directly with the people directly responsible for the company’s growth. Subject matters can be anything form current developments, anniversary messages anything.
Gary Vaynerchuk owns wine retail store and started hosting wine shows on YouTube as a way of promoting his business. This has made him so popular people consider him a social media expert before anything else. He presently has several books in the market, runs a digital consulting agency and has become one of the top tech investors on Twitter.
Service & Product Explanation Videos
As businesses are constantly churning our great content. It will be great to have videos that precisely tell people what you do for business. This is not your typical pitchy advertising messages, it is the videos that provide both employees and customers alike the basic details of how your product or service can be of benefit to the viewers.
There are several other ways corporate organization and businesses are leveraging the power of videos for their business operations. With the array of tools starting you’re your smartphones, to online instant messaging and collaboration tools. What are you going to do about using videos and instant messaging for your business?