Brand strength is most times quantified by the huge amount of money invested in programmes, advertising, high visibility shows and brand promotions engaged by organizations in a show of strength…
Sowambe social media awards – nominate me
Just after The 2011 edition of The Future Awards, The Social Media Awards debuts in Nigeria and I was nominated (vote for me here).
6 steps to giving life to your brand’s Facebook fan page in 2011
Just as a newspaper advert is not a media relations programme, creating a Facebook fan page is not a social media strategy. Social Media strategy goes beyond Facebook, though I…
Maltina Launches its Brand website
In a bold move not really taken by most FCMGs in Nigeria, Nigerian Brewries Plc. has launched its Maltina’s website. The site is visually appealing and integrates a fan contest…
4 attributes of highly effective logos
Logos are one of the most prominent handles of any brand. In an age where people have more choices and less time in making buying decisions, you logo must just…
5 sins your logo design must not commit
It is not uncommon these days to check up business cards and you are impressed by what you see… some other times you ask, ‘what is this?’. Some logos just…
Social Media Policy: the only option after banning Facebook fails
Even if your business is ignoring the growth, possibilities of social media and is busy ensuring the ban on Social Media in the office is upheld, three categories of people…